{"product_id":"k-18-triple-bright-purple-shampoo","title":"K 18 Triple Bright Purple Shampoo","description":"\u003cdiv class=\"Y3BBE\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEQAA\" data-processed=\"true\"\u003e\n\u003cspan data-subtree=\"aimfl,mfl\" data-processed=\"true\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003ca class=\"H23r4e\" rel=\"noopener\" aria-label=\"undefined\" data-hveid=\"CAEQAQ\" href=\"https:\/\/www.k18hair.com\/blogs\/consumer\/meet-triplebright-oxidation-defense-purple-shampoo\" data-processed=\"true\" target=\"_blank\"\u003eK18 TripleBright Oxidation Defense Purple Shampoo\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e(launched March 2026) is\u003cspan\u003e \u003c\/span\u003e\u003cmark class=\"HxTRcb\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003ea high-performance, foam-based toner designed to neutralize brassiness while repairing hair\u003c\/mark\u003e. It uses targeted violet pigments and, notably, \"ionic detox\" to remove metal\/mineral buildup. It acts as both a color-toner and a cleanser.\u003cspan class=\"uJ19be notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"cDcaTe_i,cDcaTe_j\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=cDcaTe_h\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"Fwa2Od\" data-animation-skip=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Q3s0SegQIARAE\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAIQAA\" data-processed=\"true\"\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eKey Features and Benefits:\u003c\/strong\u003e\u003cspan class=\"txxDge notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"cDcaTe_s,cDcaTe_t\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=cDcaTe_r\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e\u003c\/span\u003e\u003cbutton data-amic=\"true\" data-icl-uuid=\"82cfe6bc-d834-48b8-9536-1230926f5d77\" aria-label=\"View related links\" class=\"rBl3me\" data-wiz-attrbind=\"disabled=cDcaTe_r\/C5gNJc;aria-label=cDcaTe_r\/bOjMyf;class=cDcaTe_r\/UpSNec\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Qye0OegQIAhAB\" data-hveid=\"CAIQAQ\" data-processed=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"wiMplc ofC0Ud\" data-processed=\"true\"\u003e\u003csvg fill=\"currentColor\" width=\"12px\" height=\"12px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAMQAA\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eTriple-Action Formula:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt tones, removes mineral\/metal buildup (which causes brassiness), and prevents future damage\/dullness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAMQAQ\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eTargeted Pigments:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDesigned for blonde, lightened, grey, or silver hair to neutralize yellow tones without patchiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAMQAg\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eFoam Formulation:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe lightweight foam ensures even distribution.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAMQAw\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eGentle \u0026amp; Repairing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt is designed to be, in many cases, safe for frequent use, with some sources noting it doesn't strip moisture.\u003c\/span\u003e\u003cspan class=\"uJ19be notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"cDcaTe_18,cDcaTe_19\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=cDcaTe_17\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"Fwa2Od\" data-animation-skip=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Q3s0SegQIAxAF\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"Y3BBE\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAQQAA\" data-processed=\"true\"\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eHow to Use:\u003c\/strong\u003e\u003cspan class=\"txxDge notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"cDcaTe_1i,cDcaTe_1j\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=cDcaTe_1h\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e\u003c\/span\u003e\u003cbutton data-amic=\"true\" data-icl-uuid=\"e558ca1b-36ea-41f9-b5b5-9a69a94479cc\" aria-label=\"View related links\" class=\"rBl3me\" data-wiz-attrbind=\"disabled=cDcaTe_1h\/C5gNJc;aria-label=cDcaTe_1h\/bOjMyf;class=cDcaTe_1h\/UpSNec\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Qye0OegQIBBAB\" data-hveid=\"CAQQAQ\" data-processed=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"wiMplc ofC0Ud\" data-processed=\"true\"\u003e\u003csvg fill=\"currentColor\" width=\"12px\" height=\"12px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAUQAA\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eApply to wet hair, massaging into the scalp to create a lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAUQAQ\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eLeave on for 1–3 minutes to tone, or longer for more intense results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"dF3vjf\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAUQAQ\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eRinse thoroughly.\u003c\/span\u003e\u003cspan class=\"uJ19be notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"cDcaTe_1s,cDcaTe_1t\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=cDcaTe_1r\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003cbutton data-amic=\"true\" data-icl-uuid=\"169bca94-6464-48bc-a4dc-7c82613dde17\" aria-label=\"K18 Hair (+1) - View related links\" class=\"rBl3me IWyTpf pjvauc\" data-wiz-attrbind=\"disabled=cDcaTe_1r\/C5gNJc;aria-label=cDcaTe_1r\/bOjMyf;class=cDcaTe_1r\/UpSNec\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Qye0OegQIBRAD\" data-hveid=\"CAUQAw\" data-processed=\"true\" tabindex=\"0\"\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"Fwa2Od\" data-animation-skip=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-ved=\"2ahUKEwiHqqavuPCTAxWrOzQIHb7gOM0Q3s0SegQIBRAE\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Posh \u0026 Pixie salon and boutique online store","offers":[{"title":"Default Title","offer_id":66540922274096,"sku":"40028","price":56.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/9815\/4819\/files\/shopping_71a70ea9-aec1-4e5d-9c21-f9b32e930ae5.webp?v=1776276309","url":"https:\/\/www.poshandpixie.com\/products\/k-18-triple-bright-purple-shampoo","provider":"Posh \u0026 Pixie salon and boutique online store","version":"1.0","type":"link"}